Why and how teenagers use SnapChat. Lots of valuable information on the mindset of the younger generation when it comes to social tools.
“When you get ugly selfies from someone, that’s how you know you’re good friends”.
That’s how you define proximity in the 21st century apparently, the willingness by someone to share a picture where their identity is not exposed in an optimal way.
“I feel like it’s odd if people don’t use Snapchat”.
You’re part of the network or you are a weirdo.
“I’ll never in my life use Snapcash. Snapchat has been hacked one too many times for me to see Snapcash as a viable option for peer-to-peer money exchange”.
“I’d never use that ‘Snapcash’ thing, though. Seems super sketch.”
“I do not and probably will NEVER trust Snapcash”.
Users are OK to use an app they don’t trust for exchanging personal photos, not for sending cash.
“Any sort of personal photos I wouldn’t send through Snapchat. Even if the photo goes away after ten seconds you are still able to screenshot it so it kind of defeats the purpose”.
Further confirming the millennials are very privacy conscious, probably even more than non digital natives.
Would you pay to use Snapchat? “Absolutely not! I think that’s the beauty of a lot of 'social’ apps for phones these days, because they’re free. Paying for a service to send videos/chats/pictures to people just sounds ridiculous.”
“I’m a millennial. I will pay for nothing — just throw in more ads or something.”
Users claiming they won’t pay, asking for more ads because they probably learned how to filter them out a long time ago anyway.